Erlendur Fashion Week Iceland
3rd Edition
Sept, 4th-5th 2026
Runway Show
&
Designer Pop-Up Exhibition
Venue: Whales of Iceland Museum, Reykjavík
Erlendur Fashion Week Iceland (EFWI) is more than a fashion event. It is a platform that fosters meaningful connections between local and international designers, creatives and talents. Creating opportunities for growth, visibility, and collaboration. A global cultural exchange hub, it brings together ideas, innovation, and inspiration.
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It is a meeting point between continents, creativity, and cultural exchange a distinctive cultural destination where global designers, creatives, and industry leaders gather each year. People travel from around the world to Iceland specifically for the show, to connect, and engage within one of the world’s most extraordinary settings the Whales of Iceland Museum it is where fashion is presented as art.​
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The venue : ​​The Whales of Iceland Museum, one of Reykjavík’s most distinctive cultural venues. Renowned for its monumental scale and immersive architectural design, the museum provides a striking and unconventional backdrop for contemporary fashion.
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Runway Show Experience
The runway show will unfold within the museum’s exhibition hall, surrounded by life-size whale models suspended in a dramatic, atmospheric setting. This unique environment creates a powerful dialogue between fashion, nature, innovation, and sustainability values at the core of Erlendur Fashion Week.
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Founded by Erlendur Talent Agency, to give Icelandic talents a stage of their own, Erlendur Fashion Week Iceland began as a platform to amplify local voices and open doors to international opportunity. What started as a vision to elevate creatives beyond borders has quickly grown into a global meeting point for fashion, culture, and collaboration.
Launched in 2024, followed by a second edition in 2025, the fashion week returns for its third edition in September 2026 once again transforming the iconic Whales of Iceland museum into a runway where Iceland meets the world.
About Iceland
Come to Iceland to experience its countless waterfalls, each more breathtaking than the last, from the mighty Gullfoss, whose thundering cascade plunges into a rugged canyon, to the graceful beauty of Seljalandsfoss, where visitors can walk behind the curtain of water, Iceland's waterfalls are as diverse as they are awe-inspiring.
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Beyond its natural beauty, Iceland is also a land steeped in history and culture. Iceland's cultural heritage is as rich and diverse as its landscapes, from its ancient sagas and Norse mythology to its vibrant arts scene and thriving music industry. Visitors can explore the colourful streets of Reykjavik, with its quirky cafes and avant-garde galleries, or venture into the countryside.
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The Land of the Midnight Sun (and Northern Lights)
Iceland's unique position near the Arctic Circle means the sun never truly sets in summer, bathing the landscape in an ethereal glow known as the "midnight sun." Meanwhile, the dark skies come alive in winter with the dancing colours of the Northern Lights, a spectacle that draws photographers and stargazers worldwide.
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Whether you're hiking across glaciers, soaking in hot springs, or the amazing lava fields on a rugged 4x4 excursion, Iceland offers endless opportunities for adventure.
So pack your bags, lace up your boots, and prepare to be enchanted by the magic of Iceland. Adventure awaits!
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